In recent years, Playboy’s parent company was also taken private and largely re-imagined as a licensing business after private equity firm Rizvi Traverse stepped in. “This move will keep Penthouse competitive in the future and will seamlessly combine our unmatched pictorial features and editorial content with our video and broadcast offerings,” FriendFinder CEO Penthouse will also shutter its New York offices and will be relocated to FriendFinder’s Los Angeles offices. Playboy now has a circulation of about 800,000, down from a height of 5.6 million in 1975, according to the Alliance for Audited Media. Penthouse, whose print circulation regularly topped 5 million copies a month in its heyday, is no longer publicly audited.
In 2013, FriendFinder Networks, which also operates a variety of adult social-networking sites, filed for bankruptcy and ceased being publicly traded.
Penthouse, which once sold over 5 million copies, has endured a rocky path over the past decade since founder Bob Guccione filed for bankruptcy in 2004 and lost control of the company.
They were among the first media outlets to see their audiences slip away as wide varieties of adult content became available online. The increased focus on digital comes just months after Playboy announced that it would no longer publish nude photographs as part of a broad redesign that will be unveiled in March.Īdult magazines have long struggled with adapting to the digital era. Ezra Shashoua, FriendFinder’s chief financial officer, said the company plans to continue publishing the print magazine “for the foreseeable future,” though he acknowledged uncertainty about its long-term prospects.
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